Lu Minjie: Members friends in the media, good afternoon! Just now we see the film, in fact, the Audi brand in 2010 we did some activities in the microcosm of China. I am sure many of my friends have participated in these activities, which is also to experience the Audi brand, not only in product, technology, corporate social responsibility is also a leader in all aspects. And there are a lot of very I believe the Audi brand in 2010 the activities of these bits and pieces, giving us the achievements of the Audi brand sales of over 220,000 cars, of course, this only reflects our sales performance in 2010 is an important part, in fact, there are many other activities, for example, we adopted the exchange between people, through our deeper feelings. So here, I also represent the Audi brand, also represents the sum of thin sheets shek, thank you all in the past year on the Audi brand's support and concern and I hope you continue to support the Audi brand.
the performance of communication today is a small range of communication, more people want to see that Audi is doing behind the 2010 story. Today we are invited to the thin stone and Zhang with everyone to communicate to the last year, the entire car market to make a review of our performance to do a review, but also to look ahead at 2011, also would like to invite our friends to our Audi brand in 2011 and out idea, to see how we continue to better maintain the Chinese automotive market leader. The next call for everyone to introduce Zhang, our Audi brand in the past year for such work.
Xiaojun: Dear media, teachers, ladies and gentlemen, good afternoon! On behalf of the Audi brand Welcome to the end of the year drew to a close and busy time to come to our activities. Today, I want to take this opportunity to put the Audi brand in 2010, some of the results for everyone to do some reporting. Members also welcomed the teachers in the second half, a friend to the Audi brand to make some comments and suggestions.
The first part is a review of the overall market.
First we look at the overall passenger car market, this chart is the 2010 overall passenger car market, sales of 11.42 million passenger cars in 2010, and last year, an increase of 35% compared to This is also in the history of relatively high growth. We also see in January is 94% growth in the second half down to ten per cent, three dozen. This is because the country's stimulus, such as abolition of purchase tax incentives, etc., the entire passenger car market sales and growth rate gradually return to rational. Month of last year, relatively speaking, the absolute amount of 11,12 are still many, but because of more sales over the same period in 2009, it appears to an increase in not too high.
that we believe that the reasons for the overall market growth, above all, the macroeconomic better; followed by steady growth in income, growing purchasing power; Third, in general, the manufacturers of production capacity well prepared generally adequate supply.
this map is the case of the luxury car market in 2010, total sales of luxury car market in China reached 676,000 units, up 69%. Early last year, many people ask me what will happen in 2010 the market, we say that the market will be good, now seems almost with our prediction.
the same time, we see that there is a characteristic of high-end car market, with the total growth, customers are increasingly sophisticated, the entire consumer market diversification, more personalized model. Among them, high-grade C-Class 43% to maintain the stable development; high-end cars and high-grade B-level SUV market (including the Q5 and Q7) to accelerate the development, were 50% and 128.9%.
, of course, last year, a substantial increase in sales of luxury car market there is a reason that we redefine the luxury car market, the Land Rover, MINI and Saab assigned to them.
the second part, let's take a look at the Audi brand this past year's achievements. In 2010, Audi sold worldwide is 1,092,000, an increase of 15%, which record the history of Audi AG, the best annual sales record. Meanwhile, the Audi brand has achieved 13 consecutive years, rapid growth, the overall growth trend is still rising. From this map we can also see that this Audi is a steady increase in the overall trend curves upward; the other hand, although the curve of the other two brands in 2010 is rising, but still not restored to the highest level in history, should belong to the recovery growth. In 2010, Audi sales worldwide set a record in the history of the highest, and therefore experienced a
we look at Audi's performance in the European market. Europe is the home of Audi, but also the most mature high-end car market, where Audi continues to lead in 2010, as sales, market share double winners, and further consolidate the luxury car market leading brand, can be said is real.
in the U.S. market, Audi has also made a very good performance, full-year sales reached 10.9 million units, nearly 11 million units, achieving a 23% increase.
we look at the Audi brand honors. In 2010, the Audi brand has been fully endorsed by the global authority of the media, has been awarded It is worth mentioning that, in Germany, Audi became the Dealers Association of the United States as Famous car magazine in the country (microblogging), So, whether it is sales or brand image, Audi in the world have gained fruitful results.
in the Chinese market, the Audi brand to become the first total sales over 1 million luxury car brand, we have annual sales in 2010 exceeded 220,000, to continue the brand ranked first in China's luxury car . I remember when in 2006, when Audi AG, Winterkorn also said, exceeded the target figure. Increase from the sales point of view, an increase of slightly less than our opponents, this is true. But this is because the Audi's base is very large, so we can not maintain so much growth. In addition, we are capacity constraints, this is not a short period of time can be solved, need two or three years, and Audi in the global production capacity is restricted.
At the same time, the sales and after-sales service, FAW - Volkswagen Audi 43.5% increase in access while maintaining a high level, last year we won the JDPower Chinese car sales service satisfaction ( SSI) first; in the Chinese automotive service satisfaction (CSI), we obtained the first luxury car brand, ranking higher than all competitors. This is our future development is very favorable, I will be back to do specifically addressed.
comprehensive view, we can say that in 2010, FAW - Volkswagen Audi won the high-speed and steady growth. In our view, sales is just one of the indicators to measure business, we pay more attention to corporate social, environmental and other aspects of the industry's contribution.
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